On the verge of being discontinued in 1981, the optical brand signed a deal in 1982 worth $50,000-a-year with Unique Product Placement of California wherein the company had the task of placing Ray Ban in movies and television shows. This decision completely maneuvered the fate of Ray Ban Wayfarers and the model made a huge come back. Its popularity back then can be ascertained from the very fact that celebrities have sported the style not only in movies but also in their personal life. However, in the late 1990’s the popularity of the Wayfarers started registering a decline once again, to safeguard its position in the market, the model which was being crafted of acetate was replaced by lighter injected plastic. And the style returned and how…

Tom Cruise, Michael Jackson, Billy Joel, Johnny Marr, Madonna, Audrey Hepburn and many other Hollywood celebrities have been spotted flaunting the Way farers. The A-listers include John F. Kennedy. With such a huge fan following, the evergreen pair of shades is still amongst the most purchased sunglasses today.

Many brands manufacture the Wayfarers and some also try to do something different from the original design, but Ray Ban takes the cake away when it comes to style, fashion, creativity and innovation.  Some of the best selling Ray Ban Wayfarers are:

• Ray Ban RB 2132: This Wayfarer is the smallest in its family.                                                  Engineered with light-weight outstanding quality material and durable frame, the Ray Ban 2132 will definitely make you get noticed in the crowd.

• Ray Ban RB 2140: This pair ensures optimum clarity and best fit. The                                 pair is on the cutting edge of style and fashion and similar to the original Wayfarer that was introduced in 1952. Providing you with a cutting-edge appeal, the Ray ban 2140 it would get the crowd ogling you.

• Ray Ban RB 4105: This pair of Wayfarers has an added advantage i.e.                                    this pait can be folded by the nosebridge and the middle of the temples. So apart from ensuring optimum visual clarity and comfort, this pair also provides the benefit of being stored compactly. Seeing the clean finish of the Ray ban 4105 one can never make out that there are cuts in the nosebridge and temples.

Most of the Wayfarers by Ray Ban Sunglasses are unisex. They are durable, enticing and comfortable. The enthusiast in you would not be able to resist the temptation to possess one of these unique and interesting pairs.

Complement your outfit with one of these pairs and you are all set to reign in the fashion arena!

The designer eyewear industry is huge and though decades have passed, Ray Ban has maintained its undisputed legacy as the leader of fashion eyewear- whether it be sunglasses or eyeglasses. You can look anywhere and everywhere, in the tabloids, in high profile fashion events or music festivals- this brand is the unanimous choice of many a celebrities and fashion divas.

Ray-Ban came into existence in 1937. Factually, it was a result of Bausch & Lomb’s research on trying to create a sunglass in order to prevent damage to the eyes when they were exposed to UV rays coming from the sun. Lieutenant John MacCready had complained to Bausch & Lomb about the damage his eyes suffered due to the sun while he was on his balloon flying adventure. The result was out soon and a patent was created on May 7, 1937.

An anti-glare prototype was created having an extremely light weight of about 150 grams. The lenses were made of green mineral glass and had the ability to filter out infrared and ultraviolet rays. They were immediately adopted by the Pilots in the United States Army Air Corps. The Ray-Ban Aviator soon became a highly popular brand of sunglasses and in WWII, when General Douglas MacArthur was on the beach in the Philippines, there were several snapshots of him wearing Ray Ban aviators.

During the 1950’s, Ray Ban shades became immensely popular and featured in many blockbuster movies. Since then, different Ray Ban sunglasses have made numerous appearances in a wide selection of the world’s most iconic films. In 1961 the simply stunning Audrey Hepburn was seen flaunting Wayfarers in Breakfast at Tiffany’s. Other movies in which the brand made memorable appearances include Reservoir Dogs, Risky Business, Blues Brothers and the super-cool Tom Cruise with his famous Aviators in Top Gun.

Apart from Hollywood, Ray Ban is also synonymous with the celebrity and fashion scene.-some of the fans being fans include Brad Pitt, Sienna Miller, Nicole Ritchie, Kate Moss and Alexa Chung to name just a few. Music is hugely associated with the Ray-Ban brand and the recent revamped Wayfarers which have retained their original style but added a splash of vibrant color, were a popular accessory at the recent iconic music festivals in 2009 including Glastonbury and V Festival.

The history of Ray ban is marked with achievements and landmarks and it will always remain the most popular brand ever. Ray Ban shades are flattering, stylish and have the most comfortable frames in fashion. And the best eye protection is always a granted feature in these sunglasses, after all this is the most celebrated brand in the history of designer sunglasses. You can never go wrong with a pair, just go buy one and feel the difference in your personality and confidence. To help you more, some of the popular models that last for seasons to come are the Ray Ban 4068, RB 3176 and Ray Ban 3362.

Thus sunglasses come in to save the day. Designer sunglasses have been a source of wonder and a symbol of elitism for most part of our lives. However with so many brands out their producing master pieces after masterpieces, the decision of buying a pair has become very difficult indeed.

What do sunglasses stand for anyways for the modern day youth?

• Style
• Fashion
• Comfort
• A sense of elitism
• Reduces damage to eyes
• Aesthetics

Designer sunglasses have become a sign of the nouveau-riche. From the rich to the fashion savvy, nearly every third person can be seen flaunting designer shades by Gucci Sunglasses, Ray Ban Sunglasses, Christian Dior and many other top notch brands. Some are on the expensive side while others are much affordable.

The beauty of nature sometimes can be blinding to the naked eye and thus to improve the view, a pair of glares come in handy. Buying the best design which suits you and your personality is a hard job. But a constant vigilance is necessary to score the best deal in the market.

The perfect match for your face could be lying in an appointment-only ultra-luxury fashion accessory store or it could be lying somewhere in a flea market. The thrill of the hunt, of finding the best pair of designer sunglasses for you is a journey. It is an experience to find another valuable object which would be part of your ensemble for a long time to come. A pair that completes you and helps you make that hot fashion statement.

There are numerous brands of sunglasses to make selection from popular being Ray ban sunglasses, Versace Sunglasses, and Gucci Sunglasses, Prada Sunglasses, Persol Sunglasses. An average shopper is bound to get confused pondering over which one to go for. People in the modern era are spending money like anything on buying fashionable sunglasses. It is vital to ensure that your eyewear is of high quality, as inferior quality sunglasses can prove to be detrimental for your eyes and you might have to repent at a later stage. It is recommended to buy branded sunglasses as they take good care of your eyes and perform the dual purpose of lending you a stylish look and protecting your precious eyes from UV radiations.
Dolce & Gabbana Sunglasses have a unique look and are quite distinct than normal looking sunglasses of today. The shapes are vintage stirred and are introduced with a trendy glamour which suits the season perfectly. DG2033 and  DG4033. These models of Dolce & Gabbana sunglasses will definitely attract the crowd this season.

Oakley Sunglasses – JULIET features Oakley HYDROPHOBIC, a permanent lens coating that prevents rain and sweat from building up on the lens. It also repels skin oils and other contaminates, so the lens is smudge resistant and easy to keep clean. It even eliminates static electricity, so dirt and dust particles won’t cling.

Marc Jacobs  Sunglasses – The distinct shape is paired with the traditional Marc jacobs signature logo on the sculpted temples. After its initial design, the Marc jacobs quickly endeared itself to Hollywood filmmakers, celebrities, musicians and artists, solidifying its iconic status for years to come.